Author: Back When We
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ESTĒE LAUDER
Estée Lauder was more than a beauty mogul — she was the original marketing genius who transformed the skincare and makeup industry. From launching Youth-Dew in 1953 to pioneering free samples and the gift-with-purchase, she built a global beauty empire now worth over $17 billion. Discover how Estée Lauder revolutionized luxury cosmetics, empowered women to…
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M&M’s
Back when chocolate wore combat boots. In 1941, M&M’s were born not for kids — but for combat. Designed to survive the brutal heat of war zones, these sugar-coated soldiers boosted morale on the front lines. After the war? They hit the shelves, got banned (red drama, anyone?), rebranded with cartoon sass, and became a…
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MALDIVES
Once a chain of quiet coral islands where fishermen told stories under palm trees and clothing was optional, the Maldives has transformed into one of the world’s most coveted luxury escapes — built on ancient trade, Islamic tradition, and an urgent race against rising seas. From Buddhist stupas to billion-dollar resorts (some on man-made islands),…
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BACK WHEN WE 